e-finance for Digital and Financial Investments (e-finance Investment Group) announces its intention for a public offering of ordinary shares on the Egyptian Exchange , the Group’s Chairman and Chief Executive Officer, Ibrahim Sarhan, said: “e-finance is readier than ever to begin its journey as a publicly listed business, with our potential IPO marking a major milestone after sixteen years of hard work and transformation. Since the Company’s establishment to develop and operate digital channels for the Government’s financial network through e-finance for Digital Operations, we have successfully grown our business far beyond the Government sphere and our reach now extends to a variety of sectors across the Egyptian economy. The keys to our successful strategy have been diversification and the creation of platforms that allow all kinds of parties to connect and transact, including the breadth of G2G, G2B, G2C, B2B, B2C, and B2B2C markets. In addition to our forefront role in the development and operation of proprietary financial networks, e-finance is now a leader in Egypt’s thriving digital consumer segment through its bill aggregation hub, Khales; we are the largest provider of smart card solutions in Egypt; and we provide a best-in-class suite of value-added solutions to entities from across Egypt’s business world. Not only is our integrated business model ready to steer us through this new phase of the e-finance story, so is the Group’s revamped corporate structure. We now enjoy an optimized organizational structure that allows us and our subsidiaries to effectively capture market opportunities with strategies tailor-made to suit the conditions faced by our spun-off business arms, including e-Cards, e-aswaaq and e-nable. The strategic restructuring of our lines of business leaves e-finance optimally positioned to further expand its presence across its markets, and to make a strong start to the Group’s life as a publicly listed company.”
